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Tobacco lobbyist Nick Naylor (Aaron Eckhart) is the man charged with defending the public image of the much maligned cigarette industry. Blessed with the gift of the gab and an unstoppable ego the master of 'spin' won't let anything get in the way of a well-argued case. Confronted by bloodthirsty health fanatics and an opportunistic senator (William H. Macy), Naylor goes on a PR offensive until his new found notoriety earns him the attention of Big Tobacco's head honcho (Robert Duvall) and a smouldering young Washington reporter (Katie Holmes) who'll do anything to get her story! Suddenly put under pressure by his young son, Nick faces the biggest question of his career: is lying the most powerful addiction of all? (20th Century Fox UK)

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Reviews (10)

DaViD´82 

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English Nick doesn’t lie or try to hide the truth... He just filters it. An (a)morally flexible picture not unlike Lord of War. Eckhart is maturing with each new movie he appears in and Jason Reitman confirmed with his (commercial) debut that he is a director that knows how to work with difficult topics intelligently and very comically and it doesn’t matter at all that the picture is a mere revue of scenes steeped in black humor and satire. ()

lamps 

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English It starts as a very enjoyable and imaginative comedy, but then it slightly loses both its wit and, unfortunately, its originality. It's a good thing it has the great Aaron Eckhart in the lead role, he’s really convincing and better than good at talking. In sum, just another in a line of comedies that don't disappoint, but also don't dazzle. For me 70%. ()

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Lima 

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English Very funny and imaginatively directed in places, especially in the opening, when we are introduced to lobbyist Nick Naylor (the utterly brilliant Aaron Eckhart) as the "embodiment of cigarettes" in an irresistibly black and humourless sequence that approximates the number of victims of tobacco addiction. Guaranteed to amuse, too, are the apt observations about the now-fashionable curses on smoking in contemporary Hollywood ("These days, when someone smokes in the movies, they're either a psychopath... or a European."). Even at the very end, Reitman elegantly gets away with moralising that smoking may be "bad", but it is up to each of us to choose. But still, in the end, only 3 stars, albeit very strong. Despite a promising start in the opening 20 minutes, the film has too many deaf spots and unfinished scenes, which is a shame, because such a hot topic is ripe for a complete explosion of politically incorrect, sarcastic humour, of which there is woefully little. Still, the "Ghostbuster" can be proud of his son, I think there is a great talent growing here. ()

Isherwood 

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English The phenomenal Aaron Eckhart could even make you think that smoking cigarettes is actually a healthy thing. Unfortunately, director Reitman spends the entire ninety minutes flitting between the political correctness of a hot topic and a family melodrama about model fatherhood. If it had thirty extra minutes and a more integral directorial lead who could have been more "loose" would have only helped the film. Then it would have been an absolute hit. Andrew Niccol poked at a similar theme much more vigorously, boldly, and, above all, engagingly. It’s not at all bad for a debut and the promising signs of interesting talent are definitely there. Keep it up! ()

Remedy 

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English On the one hand, a very cynical and morally incorrect film that relies on extremely playful direction and the brilliant Eckhart; on the other, a charming and wonderfully brisk indie whose interpretation is probably up to each individual. I don't want to dissect the content here; what's important to me is that Reitman refrains from any judgement or evaluation and "merely" manages to reflect the facts in an excellent way and humorously portray the behind-the-scenes world of the tobacco industry. Aaron Eckhart was absolutely excellent. A remarkable debut for Jason Reitman. ()

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