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Tobacco lobbyist Nick Naylor (Aaron Eckhart) is the man charged with defending the public image of the much maligned cigarette industry. Blessed with the gift of the gab and an unstoppable ego the master of 'spin' won't let anything get in the way of a well-argued case. Confronted by bloodthirsty health fanatics and an opportunistic senator (William H. Macy), Naylor goes on a PR offensive until his new found notoriety earns him the attention of Big Tobacco's head honcho (Robert Duvall) and a smouldering young Washington reporter (Katie Holmes) who'll do anything to get her story! Suddenly put under pressure by his young son, Nick faces the biggest question of his career: is lying the most powerful addiction of all? (20th Century Fox UK)

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Reviews (10)

Remedy 

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English On the one hand, a very cynical and morally incorrect film that relies on extremely playful direction and the brilliant Eckhart; on the other, a charming and wonderfully brisk indie whose interpretation is probably up to each individual. I don't want to dissect the content here; what's important to me is that Reitman refrains from any judgement or evaluation and "merely" manages to reflect the facts in an excellent way and humorously portray the behind-the-scenes world of the tobacco industry. Aaron Eckhart was absolutely excellent. A remarkable debut for Jason Reitman. ()

lamps 

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English It starts as a very enjoyable and imaginative comedy, but then it slightly loses both its wit and, unfortunately, its originality. It's a good thing it has the great Aaron Eckhart in the lead role, he’s really convincing and better than good at talking. In sum, just another in a line of comedies that don't disappoint, but also don't dazzle. For me 70%. ()

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3DD!3 

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English The Lord of War, but this time about cigarettes. Personally, I don't smoke and I don’t like it: it makes my eyes sting and makes me cough. Still, I laughed at how easily Nick convinces everyone about “freedom of choice", mentioning only the pros of the so-called coffin nails. Moreover, Eckhart’s performance is excellent, and he's such a nice guy that you'll forgive him for everything (even the fact that he gets involved with Katie Holmes) and Cameron Bright pulled off a younger version of him to a T as well. P.S.: Did you notice that no one smokes during the movie? ()

Pethushka 

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English Finally a film that has some class. It's full of intelligent arguments and quality jokes from the start. Aaron Eckhart is unflappable and handles his role with aplomb. He didn't convince me to smoke, but I found his performance very likeable. The second half of the film is a little weaker, but still deserves a full rating. ()

Lima 

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English Very funny and imaginatively directed in places, especially in the opening, when we are introduced to lobbyist Nick Naylor (the utterly brilliant Aaron Eckhart) as the "embodiment of cigarettes" in an irresistibly black and humourless sequence that approximates the number of victims of tobacco addiction. Guaranteed to amuse, too, are the apt observations about the now-fashionable curses on smoking in contemporary Hollywood ("These days, when someone smokes in the movies, they're either a psychopath... or a European."). Even at the very end, Reitman elegantly gets away with moralising that smoking may be "bad", but it is up to each of us to choose. But still, in the end, only 3 stars, albeit very strong. Despite a promising start in the opening 20 minutes, the film has too many deaf spots and unfinished scenes, which is a shame, because such a hot topic is ripe for a complete explosion of politically incorrect, sarcastic humour, of which there is woefully little. Still, the "Ghostbuster" can be proud of his son, I think there is a great talent growing here. ()

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