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Tobacco lobbyist Nick Naylor (Aaron Eckhart) is the man charged with defending the public image of the much maligned cigarette industry. Blessed with the gift of the gab and an unstoppable ego the master of 'spin' won't let anything get in the way of a well-argued case. Confronted by bloodthirsty health fanatics and an opportunistic senator (William H. Macy), Naylor goes on a PR offensive until his new found notoriety earns him the attention of Big Tobacco's head honcho (Robert Duvall) and a smouldering young Washington reporter (Katie Holmes) who'll do anything to get her story! Suddenly put under pressure by his young son, Nick faces the biggest question of his career: is lying the most powerful addiction of all? (20th Century Fox UK)

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Reviews (10)

lamps 

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English It starts as a very enjoyable and imaginative comedy, but then it slightly loses both its wit and, unfortunately, its originality. It's a good thing it has the great Aaron Eckhart in the lead role, he’s really convincing and better than good at talking. In sum, just another in a line of comedies that don't disappoint, but also don't dazzle. For me 70%. ()

Pethushka 

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English Finally a film that has some class. It's full of intelligent arguments and quality jokes from the start. Aaron Eckhart is unflappable and handles his role with aplomb. He didn't convince me to smoke, but I found his performance very likeable. The second half of the film is a little weaker, but still deserves a full rating. ()

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DaViD´82 

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English Nick doesn’t lie or try to hide the truth... He just filters it. An (a)morally flexible picture not unlike Lord of War. Eckhart is maturing with each new movie he appears in and Jason Reitman confirmed with his (commercial) debut that he is a director that knows how to work with difficult topics intelligently and very comically and it doesn’t matter at all that the picture is a mere revue of scenes steeped in black humor and satire. ()

gudaulin 

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English A smart, sharply sarcastic comedy that spares no one and nothing and is full of catchphrases from all sides, while still being true to life. In no scene or with no character does one feel anything artificial. A good screenplay was matched with a decent director and the cast is very high-quality, so together it is not a groundbreaking film, but a very quality genre film that will please fans of intelligent humor. It is exactly the kind of movie where I will surely remember certain catchphrases even years later. Overall impression: 80%. ()

3DD!3 

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English The Lord of War, but this time about cigarettes. Personally, I don't smoke and I don’t like it: it makes my eyes sting and makes me cough. Still, I laughed at how easily Nick convinces everyone about “freedom of choice", mentioning only the pros of the so-called coffin nails. Moreover, Eckhart’s performance is excellent, and he's such a nice guy that you'll forgive him for everything (even the fact that he gets involved with Katie Holmes) and Cameron Bright pulled off a younger version of him to a T as well. P.S.: Did you notice that no one smokes during the movie? ()

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