Metrobranding - A Love Story Between Men and Objects

In the communist Romania we had but a single brand of each basic product: the Relaxa mattress, the Dragasani sneakers, the Pegas bicycle, the Mobra motorcycle, the Fieni bulbs and the Ileana sewing machine were the stars of the Romanian golden era. These six brands had spectacular destinies. They appeared approximately at the same time, along with the socialist industrialization. As overnight towns were built around the factories producing them, they have become the objects of desire for the Romanian daily life and dreams. (Doc Alliance Films)