Capital C

How does crowdfunding work? And what is behind this latest phenomenon of the Internet age? Zach Crain produces knitted bottle covers, Brian Fargo develops video games, Jackson Robinson illustrates a new card game, and one thing unites them all: They each used crowdfunding to kick-start their project. These, and numerous other crowdfunding followers, tell in Capital C of the opportunities and dangers associated with a revolutionary new way of financing all kinds of projects, which involves the customer in the very production process. Capital C is a film about pioneers, hopes and dreams. It explains how crowdfunding has revolutionized the business world, and how it can influence the future. In keeping with its theme, the film itself was developed and financed through a crowdfunding campaign launched at kickstarter.com. (Zurich Film Festival)