Apparatgeist

The concept of Apparatgeist expresses how mankind’s relationship with technology evolves and how it transforms our social contacts. In a similar fashion to the authors of this theory, James E. Katz and Mark Aakhus, the film’s director has also focused on the current phenomenon of mobile phones. It takes us to an allegorical space of the apparatgeist, a barren, inhospitable place where cell phones act as small windows into different worlds of internet mundanity and bizarreness, and as a reflection of our interaction with a digital device. (Ji.hlava International Documentary Film Festival)