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Tobacco lobbyist Nick Naylor (Aaron Eckhart) is the man charged with defending the public image of the much maligned cigarette industry. Blessed with the gift of the gab and an unstoppable ego the master of 'spin' won't let anything get in the way of a well-argued case. Confronted by bloodthirsty health fanatics and an opportunistic senator (William H. Macy), Naylor goes on a PR offensive until his new found notoriety earns him the attention of Big Tobacco's head honcho (Robert Duvall) and a smouldering young Washington reporter (Katie Holmes) who'll do anything to get her story! Suddenly put under pressure by his young son, Nick faces the biggest question of his career: is lying the most powerful addiction of all? (20th Century Fox UK)

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Reviews (10)

Necrotongue 

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English Although I understand that cigarettes are not good for your health (I have always been a non-smoker, which doesn’t really help me much), but I am strongly annoyed by the sometimes hysterical reactions to smokers. What annoys me more than cigarette smoke in restaurants is the foul smell coming from the baby-changing table. In other words, if you want your children to be healthy, learn to cook instead of dragging your kids around pubs. Even in this film, I was forced to side with the bullied, which Nick Naylor made much easier for me thanks to his perfectly cynical attitude. His colleagues from the MOD squad did not fall behind. Nick went against the mainstream and didn't give up in spite of a potential melodramatic ending, and I must give him credit for that. ()

Isherwood 

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English The phenomenal Aaron Eckhart could even make you think that smoking cigarettes is actually a healthy thing. Unfortunately, director Reitman spends the entire ninety minutes flitting between the political correctness of a hot topic and a family melodrama about model fatherhood. If it had thirty extra minutes and a more integral directorial lead who could have been more "loose" would have only helped the film. Then it would have been an absolute hit. Andrew Niccol poked at a similar theme much more vigorously, boldly, and, above all, engagingly. It’s not at all bad for a debut and the promising signs of interesting talent are definitely there. Keep it up! ()

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3DD!3 

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English The Lord of War, but this time about cigarettes. Personally, I don't smoke and I don’t like it: it makes my eyes sting and makes me cough. Still, I laughed at how easily Nick convinces everyone about “freedom of choice", mentioning only the pros of the so-called coffin nails. Moreover, Eckhart’s performance is excellent, and he's such a nice guy that you'll forgive him for everything (even the fact that he gets involved with Katie Holmes) and Cameron Bright pulled off a younger version of him to a T as well. P.S.: Did you notice that no one smokes during the movie? ()

DaViD´82 

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English Nick doesn’t lie or try to hide the truth... He just filters it. An (a)morally flexible picture not unlike Lord of War. Eckhart is maturing with each new movie he appears in and Jason Reitman confirmed with his (commercial) debut that he is a director that knows how to work with difficult topics intelligently and very comically and it doesn’t matter at all that the picture is a mere revue of scenes steeped in black humor and satire. ()

Remedy 

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English On the one hand, a very cynical and morally incorrect film that relies on extremely playful direction and the brilliant Eckhart; on the other, a charming and wonderfully brisk indie whose interpretation is probably up to each individual. I don't want to dissect the content here; what's important to me is that Reitman refrains from any judgement or evaluation and "merely" manages to reflect the facts in an excellent way and humorously portray the behind-the-scenes world of the tobacco industry. Aaron Eckhart was absolutely excellent. A remarkable debut for Jason Reitman. ()

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