Wild Gunman

The iconography of the Western is confronted with rearranged advertising footage promoting the ideal, happy life and all the things necessary for achieving it. The result is a politically critical portrait of the Marlboro Man and the cultural associations of masculinity and consumerism that he represents.
The returning musical motifs that recall the heroism and values associated with Westerns repeatedly emphasize the need for social equilibrium. (Ji.hlava International Documentary Film Festival)